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#232541 - 29th May 2008 1:01pm Live Honda Advert: Tonight @ 8:10 Ch 4
BMW Joe Offline
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Registered: 30th Apr 2006
Posts: 12369
Loc: Birkenhead



Tonight, Channel 4 and Honda stage the first ever live advert on British television, featuring a team of skydivers leaping out of a plane over Madrid.

During the first ad break of the reality show Come Dine With Me at 8.10pm, the 19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".

Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.

The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.
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#232543 - 29th May 2008 1:06pm Re: Live Honda Advert: Tonight @ 8:10 Ch 4 [Re: BMW Joe]
MattLFC Offline
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Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Honda (well all car ads tbh) ads are usually proper cheese and actually put me off wanting to buy a car rather then entice me into it, but this may well be a different proposition... i might have a look at it lol.

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#232556 - 29th May 2008 1:21pm Re: Live Honda Advert: Tonight @ 8:10 Ch 4 [Re: MattLFC]
CustomIce Offline
The IceMan commeth
Wise One

Registered: 3rd Dec 2006
Posts: 847
Loc: Wirral
Buy a honda....or jump out of a plane!? Or both?!

I know drive a honda out of the plane, nope i may have missed the point but it sounds like fun.

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#232699 - 29th May 2008 7:07pm Re: Live Honda Advert: Tonight @ 8:10 Ch 4 [Re: CustomIce]
Mark Offline


Wiki Master

Registered: 9th Nov 2003
Posts: 21081
Loc: Wirral
ahh so that's the one there ranting about
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#232748 - 29th May 2008 8:17pm Re: Live Honda Advert: Tonight @ 8:10 Ch 4 [Re: Mark]
BMW Joe Offline
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Registered: 30th Apr 2006
Posts: 12369
Loc: Birkenhead
it was quite good smile
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#232751 - 29th May 2008 8:31pm Re: Live Honda Advert: Tonight @ 8:10 Ch 4 [Re: BMW Joe]
chiccy Offline
chiccy of the chiccyness
Forum Master

Registered: 27th Oct 2007
Posts: 2380
Loc: bromborough
oh big fat bollox missed it hmmph!!!!!!!!!
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#232755 - 29th May 2008 9:54pm Re: Live Honda Advert: Tonight @ 8:10 Ch 4 [Re: chiccy]
MattLFC Offline
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Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
it'll be on YouTube soon enough Chiccy smile

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#232756 - 29th May 2008 9:57pm Re: Live Honda Advert: Tonight @ 8:10 Ch 4 [Re: MattLFC]
MattLFC Offline
Wiki Master

Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Its on UK Nova ill bring it down and whack it onto Humyo for you; am at the missus's though so could take a while, nice slow Orange Upload.

Gimme half an hour or so.

smile

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#232757 - 29th May 2008 10:05pm Re: Live Honda Advert: Tonight @ 8:10 Ch 4 [Re: MattLFC]
dave_g Offline
Forum Addict

Registered: 22nd Feb 2008
Posts: 1131
Loc: wallasey
was good must take some doin!

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#232759 - 29th May 2008 10:29pm Re: Live Honda Advert: Tonight @ 8:10 Ch 4 [Re: dave_g]
MattLFC Offline
Wiki Master

Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Here we go Chiccy:

http://www.wirralnet.com/tv/honda.htm

Thanks to the guys at UK Nova for the cap!

smile

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#232760 - 29th May 2008 10:36pm Re: Live Honda Advert: Tonight @ 8:10 Ch 4 [Re: MattLFC]
chiccy Offline
chiccy of the chiccyness
Forum Master

Registered: 27th Oct 2007
Posts: 2380
Loc: bromborough
omg thanks for that matty!!! god i was soooooooooo willing them on haha "hello mum"
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#232769 - 29th May 2008 11:48pm Re: Live Honda Advert: Tonight @ 8:10 Ch 4 [Re: chiccy]
SoundLad Offline

Are you SoNutz?
Forum Master

Registered: 22nd Aug 2007
Posts: 2988
Loc: Birkenhead, United Kingdom
Fantastic happy i had to watch it on Channel Four.. thumbsup
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