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R.I.P. Tesco Value #838612
21st Nov 2013 11:05am
21st Nov 2013 11:05am
Joined: Nov 2003
Posts: 21,237
Wirral
Mark Online Reading OP

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Mark  Online Reading OP

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Joined: Nov 2003
Posts: 21,237
Wirral
Tesco Value has been shelved. Its blue and white stripes have passed their sell-by date. The bargain brand has checked out.

Instead the 20-year-old range is being replaced by a younger, brighter model with only a slightly different name, Everyday Value.

Bosses say the "no frills" facelift is a step up in quality - none of the products will contain MSG, hydrogenated fats, artificial flavours or colours, or genetically modified ingredients - at no extra cost.

But its predecessor will be fondly remembered as the range which transformed the bargain hunt for supermarket savings from an exercise in sifting through shelves for cut-price offers, to a process of scanning the aisles for colours and stripes.

Launched in the depths of the early 1990s recession amid supermarket price wars which saw bread being sold for as little as 7p and a tin of baked beans slashed to 3p, Tesco Value set a trend in supermarket sub-brands that traded on cost-cutting.

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Re: R.I.P. Tesco Value [Re: Mark] #838620
21st Nov 2013 12:36pm
21st Nov 2013 12:36pm
Joined: Oct 2012
Posts: 366
new brighton
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In supermarkets, I have always believed you get what you pay for, and if for any reason I am dissatisfied with my purchase I will take it back and complain

Re: R.I.P. Tesco Value [Re: Mark] #838629
21st Nov 2013 1:33pm
21st Nov 2013 1:33pm
Joined: Oct 2013
Posts: 1,483
birkenhead
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You knew you was getting a bargain with that brand
Will you with the new one?

Re: R.I.P. Tesco Value [Re: Mark] #838632
21st Nov 2013 2:42pm
21st Nov 2013 2:42pm
Joined: Aug 2005
Posts: 16,300
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Re: R.I.P. Tesco Value [Re: Mark] #838768
22nd Nov 2013 8:32am
22nd Nov 2013 8:32am
Joined: Mar 2009
Posts: 180
wallasey
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wallasey
Old news, if you look at the article it's linked to you will find the date on it is APRIL 2012.

Dave


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