Any Idea of the Road???? http://www.facebook.com/photo.php?fbid=1...e=1&theater
Shop sign reads "Greengrocers W. TOWERS Shipping supplied"
The gentleman standing between the horses is William Dutton.
With his decorated milk float the event raised money for the hospitals. The occasion the annual Carnival

According to Gore's Directory for 1900, W.Towers was a seller of 'fried fish' at 83 Victoria Road, New Brighton.The picture looks like its was taken around then give or take ten years either side.
If the location is correct the building is long gone and is now a car park just past Peggy Gadflys (no.93), near the roundabout at the end of Victoria Road.

Scott's Butchers was at No. 83 Victoria Road for many many years.

http://www.historyofwallasey.co.uk/wallasey/Shopping_In_Victoria_Road/index.html

The picture does not look like Victoria Road to me. The old York Hotel was numbered 79-81 and it's clearly not in the picture.

Yes, you're right Paul. I forgot that the Victoria Road I was trying to clarify, but turning the water muddy instead, was the Seacombe one, later renamed Borough Road.
I remember reading an old local newspaper of the time (not at the time!) explaining the renaming was because some War Office telegrams informing of killed, missing or wounded servicemen were delivered wrongly because of the streetname confusion causing great (and double) distress in some cases.

Was also changed because it confused the poor Fire Brigade !