BBC Gets Go Ahead For Adverts - 19th Oct 2007 4:14pm
Originally Posted by Digital Spy
BBC website users outside the UK will see adverts on the site when it becomes the BBC Worldwide-operated bbc.com over the next couple of months.
BBC Worldwide has established a joint venture with BBC Global News to develop the news, sport and weather parts of the new site. A guaranteed revenue system will feed some of the proceeds back directly into the licence-fee funded part of BBC News, where editorial control will remain.
In a statement, BBC Worldwide explained: "BBC Worldwide will pay the BBC for the rights and services it uses and, given that the majority of the international traffic to the website is to the news pages, BBC News will be the principal benefactor of these payments."
Funding for the international-facing part of the BBC website was previously provided by Grant in Aid by the Foreign and Commonwealth Office.
BBC Worldwide has established a joint venture with BBC Global News to develop the news, sport and weather parts of the new site. A guaranteed revenue system will feed some of the proceeds back directly into the licence-fee funded part of BBC News, where editorial control will remain.
In a statement, BBC Worldwide explained: "BBC Worldwide will pay the BBC for the rights and services it uses and, given that the majority of the international traffic to the website is to the news pages, BBC News will be the principal benefactor of these payments."
Funding for the international-facing part of the BBC website was previously provided by Grant in Aid by the Foreign and Commonwealth Office.
I think this is an excellent decision, hopefully it will help reduce costs on the international website and they will be able to put more of that money back into UK projects.
Digital Spy Report