Asda everyday pay as you go package is due to increase 100% from 30th April. Asda have said it has been on a promotion period, but was never advertised on their web page or store leaflets.

they did that with there crisps, i went in one day bout the for 79 pence then the next got some more, they were over a pound with a roll back sticker, i asked the bloke near the aisle was they taking the fooking piss, he told me it was a price reduction, glad i keep my reciepts in my wallet hahaha, dont go there anymore, i havent seen tesco take the fooking piss as of yet

I moved from asda mobile last year because of there price increases seems like a good move.