Lol just noticed a little clause:
At the end of the 18 months you'll continue to subscribe to one of the iPhone tariffs until you give us 30 days notice to cancel. In order to keep using the iPhone you'll need to continue your payments on your iPhone contract.
No wonder they were trying to get me to move to an iPhone contract haha, officially, you will never be eligable for an upgrade, and you will never be able to leave your tariff if you want the iPhone to continue working... so whilst the contract is 18 months minimum term, its really as long as you intend to keep and use the phone, so could go on for years without an upgrade etc...
Pretty shitty to be honest, I think Apple have got it all wrong and are totally bang out of order with it. You pay £269 for the phone, then a further minimum of £630 over the course of 18 months, for paltry minutes and text allowance, not to mention any further charges you incur, and at the end of it all, it will have cost you around the £1000 mark minimum and you wont be able to even use the phone, unless you stay on a iPhone contract. So they are basically charging you a bomb to lease the phone from them, but you get no cover if it breaks! And no upgrade when its out of date!!
Who the fook do Apple think they fookin are? Cheeky ... robbing barstard if you ask me
and people say Microsoft are bad and Apple are poor little innocent Apple