BBC.com Users Would Be Put Off By Ads - 15th Sep 2007 5:44pm
Originally Posted by Digital Spy
The BBC has conducted research that shows some US users of its international website would be put off by advertising.
According to The Guardian, the corporation commissioned research in late 2005 which revealed that BBC.com users "unequivocally" believed advertising would "reduce their trust in the BBC brand."
The BBC has told the publication that this was "one of a number of pieces of work", and that later studies conducted show more positive responses, with the conclusion of the whole study being that advertising on BBC.com "would not damage the BBC brand".
The BBC Trust is currently considering whether to include advertising on the international site, the revenues of which would be collected by the corporation's commercial arm, BBC Worldwide. Having being deferred once already, a decision by the Trust is expected in October.
According to The Guardian, the corporation commissioned research in late 2005 which revealed that BBC.com users "unequivocally" believed advertising would "reduce their trust in the BBC brand."
The BBC has told the publication that this was "one of a number of pieces of work", and that later studies conducted show more positive responses, with the conclusion of the whole study being that advertising on BBC.com "would not damage the BBC brand".
The BBC Trust is currently considering whether to include advertising on the international site, the revenues of which would be collected by the corporation's commercial arm, BBC Worldwide. Having being deferred once already, a decision by the Trust is expected in October.
Digital Spy Report
