Universal sells songs without DRM - 11th Aug 2007 10:14am
Universal sells songs without DRM
Linky poo but thats all of it above Click Me
The worm begins to turn
Originally Posted by bbc
Vivendi's Universal Music has said it is to test the digital sale of songs from artists without the customary copy-protection technology.
It will allow the sale of thousands of albums and tracks available in MP3-form without the protection, known as digital rights management (DRM).
Most major recording studios insist music sellers use DRM technology to curb online piracy.
Universal artists include 50 Cent, the Black Eyed Peas, and Amy Winehouse.
Universal said: "The experiment will run from August to January and analyze such factors as consumer demand, price sensitivity and piracy in regards to the availability of open MP3s."
Retailers including Google, Wal-Mart, and Amazon.com, will participate in the DRM-free trial, Universal said.
But participants do not include Apple iTunes online music store, the third largest music retailer in the US.
It will allow the sale of thousands of albums and tracks available in MP3-form without the protection, known as digital rights management (DRM).
Most major recording studios insist music sellers use DRM technology to curb online piracy.
Universal artists include 50 Cent, the Black Eyed Peas, and Amy Winehouse.
Universal said: "The experiment will run from August to January and analyze such factors as consumer demand, price sensitivity and piracy in regards to the availability of open MP3s."
Retailers including Google, Wal-Mart, and Amazon.com, will participate in the DRM-free trial, Universal said.
But participants do not include Apple iTunes online music store, the third largest music retailer in the US.
Linky poo but thats all of it above Click Me
The worm begins to turn