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Posted By: MattLFC Sky Buys Amstrad - 31st Jul 2007 5:46pm
Originally Posted by BBC News
Broadcaster BSkyB has struck a deal to buy television set-top box maker Amstrad for about £125m.

Amstrad, which was founded by the star of BBC One's The Apprentice, Sir Alan Sugar, supplies about 30% of the set-top box devices for Sky.

Orders from the broadcaster made up about 75% of Amstrad's sales in the year to the end of June.

Sky said that the deal meant they could now save money, design their products in-house and be more innovative.

Shares in Amstrad's rival set-top box maker Pace Micro Technology ended about 13% lower on the news, while Amstrad shares soared, closing 21.4% higher.

Great news for Sky customers and Sky in general, it means they will have a lot more control over the types of services and applications they can develop and offer in the future.

Hopefully the quality of Amstrad units will now increase also, as it has somewhat lagged behind its Thomson and Pace counterparts in recent years.

BBC News Report
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