Tesco to scan customers faces at petrol stations - 4th Nov 2013 3:09pm
Tesco is set to install hi-tech screens that scan customers' faces in petrol stations so that advertisements can be tailored to suit them.
The retailer will introduce the OptimEyes screen, developed by Lord Sugar's Amscreen, to all 450 of its UK petrol stations, in a five-year deal, according to The Grocer.
The screen, positioned at the till, scans the eyes of customers to determine age and gender, and then runs tailored advertisements.
Source
The retailer will introduce the OptimEyes screen, developed by Lord Sugar's Amscreen, to all 450 of its UK petrol stations, in a five-year deal, according to The Grocer.
The screen, positioned at the till, scans the eyes of customers to determine age and gender, and then runs tailored advertisements.
Source