Wirral Milk Bank launches breastfeeding awareness campaign



WIRRAL Mothers Milk Bank has launched a breastfeeding awareness campaign by opening a drop-in advice shop in Birkenhead Town Centre.

Situated in the Milton Pavement area of Grange Precint, the shop is being run by the Milk Bank in conjunction with Birkenhead Community midwives.

Mums can call in at any time for advice and guidance from infant feeding specialists, Milk Bank staff, breastfeeding support workers, children's centre staff and mental health midwives, domestic violence coordinators.

They will also be able to come along for antenatal and postnatal care, baby massage sessions and other information.

It is open from 10am to 3pm, five days a week from Tuesday to Saturday.

To coincide with its opening, the Trust has launched a campaign titled 'Real Mums, Real Midwives, Real Milk' to raise awareness of the importance of giving babies the best start in life.

Jemma Jones, Birkenhead Community Midwives co-ordinator, hopes the shop will help to build on this campaign and provide mums with an easily accessible place where they can call in and gain advice from midwives.

She said: "Encouraging and giving mums the confidence to breastfeed their baby is so important.

"It is so natural and we want to provide a service that offers mums the help and support that they need."

For further information about breastfeeding or to contact your community midwife, call 0151 604 7682.

To contact the Milk Bank, call 0151 334 4000, ext 5000.

THE GLOBE