The 1970s would start to see the decline in Victoria Road as far as being highly commercial with the fall in both local and tourism trade. Most people either wanting to travel to town centres for shopping or, during the summer months, go on holiday abroad where the weather was more reliable. Many of the household names that generations had grown up with started to see these long established shops close.
The Royal Ferry Hotel would soon be transformed into a night club but during this time Leonard Patten was the licensee. Eric Rowlands was the manager of the Criterion, replacing Mr. G. Wilson, and Bob Collins Cafe was at No. 11. Sheffield Restaurant was at No. 17 with Mr. J. Jou the proprietor and sisters Christina and Jean Randles were licensee of the Ship Hotel until 1976 when Alan Smith then became the landlord. Continuing along we had Lawton Confectioners, Mrs Taylors Toy Shop and the long established Duffey Restaurant, owned by Reginald and Amelia Duffey who had been at No. 31 Victoria Road since the early 1920s when first opened by Mrs. Mary Duffey. Next door was Paddy's Cafe, then Europa Cafe under the management of Mr. Lee White. The Empress Snack Bar & Restaurant was once at No. 37 but by 1972 had become the Golden Sovereign which advertised the latest fruit machines, pin tables and children's rides. During the summer season the Golden Sovereign opened every day from 9am but in the winter only opened at the weekend. By the early 1970s Arnold Chadwick's Tobacconists had closed after more then 30 years of trading and the shop was replaced with Colley's Gift Shop. Next door was Edith Morris Drapers, then the New Delhi Restaurant with Tracadero Snack Bar on the corner of Albert Street with Edward Clark as the manager.
Woods Grocers once stood on the opposite corner of Albert Street in the late 1960s. Bohm Pork Butchers continued trading into the 1970s as well as Organ's Newsagents. Mack's Shoe Repairer was next door then Woolworths at No. 71-73, which had opened a store in Victoria Road in the early 1950s. The grocers Four Seasons was at No. 77 and Hammer's Amusements was at No. 83. Sayers had a shop at No. 85, the Wine & Spirits Co-Op was at No.89 and on the corner of Mason Street was Barclays Bank. All these buildings between Albert Street and Mason Street have since been demolished and new housing now occupies the site.
The Neptune Hotel stood on the opposite corner of Mason Street and John Holland was the landlord in the 1970s. The Neptune would later change it's name to Lacey's. As we move along up Victoria Road we had Henry Jones Bookmakers, Hardy's Jewellers, Grocery Co-Op and Silver Slipper Restaurant was at No. 111. E.Price Butchers was at No. 115 and Gribbon'a Fruiterers & Greengrocers was on the corner of Grosvenor Road.
Landlord of the Railway Hotel in the early 1970s was Thomas McCabe who left in 1980 and Ken Pickett became the new proprietor. Other shops included Guest the Butchers, Lillibet Children's Wear who were No. 125 and Cosmo Cafe was next door. Hutton had the newsagents and then there was Lune Cleaners. Further along was Chesters the electrical engineers. In the late 1960s Mr. Ashman was a Turf Commission Agent on the corner with Rowson Street. A Turf Commission Agent was someone who placed bets on behalf of owners or trainers with bookmakers.
Starting from the bottom end of Victoria Road, on the left hand side, was Wallasey Power Boat & Ski Club which had been Horton's Corner Shop. Brice the Caterers was at No.6 and next door was Samuel Worthington's Fancy Goods. At No. 10 was Maxim's Restaurant and further up the road was Gregon's Chemist. In the 1960's Kowloon Restaurant had been at No. 65 but in the early 1970s had moved to No. 28. It's neighbour was the long established Midland Cafe run by the Creedon family who had been trading in the resort since the 1930s. No. 38 was Albert Cox and his Fancy Goods shop and at No. 40 was George Stoneall Fishmongers who had been trading on Victoria Road for fifty years.
In 1966 Jardines Confectioners use to be on the corner of Belmont Road at No. 64 but moved by the 1970s to No. 70. Costigans were at No. 68. Cooke Chemist was on the corner of Richmond Street and Stubb's Hardware, who sold garden equipment, stood at No. 78 on the opposite corner. The confectioners Golden Tea Pot was next door. No. 84 was Dewhurst the butchers. Further along, after Windsor Street, was Kendall's newsagent then Peter Antoni's Hairdressers who also had an establishment in Seaview Road. Mr R. Wilberforce had the chemist and on the corner of Waterloo Road was New Brighton Taxi's.
The other side of Waterloo Road is the Post Office and next door was Band's Fruiterers and Greengrocers. Further along was another Fruiterers & Greengrocers - J.W Moss. The self service launderette, Benedix, was at No. 118 and on the corner of Rowson Street was the Midland Bank.