MERSEYSIDE’S first all-digital cinema will be one of the key attractions in the next phase of ambitious plans to redevelop New Brighton.

The new venue, operated by Light Digital Cinemas, will have six screens and 1,000 seats, and will be part of phase two of the regeneration of New Brighton.

The digital cinema will also allow sporting events, theatre, operas to be viewed on the big screen as well as showing the latest blockbusters.

Australian John Sullivan and business partner Keith Pullinger are behind the company, which aims to revolutionise the cinema experience.

Originally involved in setting up the Warner Village cinemas across the UK, Mr Sullivan joined with Keith Pullinger, who had worked with Virgin Cinema, to set up their own company.

Mr Sullivan claims the Light Digital at New Brighton will be the first all-digital cinema designed for the new system.

He said the current trend for 3D films, such as My Bloody Valentine, were also helping to drive the current interest in digital projection.

He said: “It’s not like the 3D they tried in the 1970s, when if the projectionist was having a bad day and one of the projectors was slightly out, people would be sat wearing those glasses and feeling ill; this is crystal clear.”

Rob Mason, development director for Neptune Developments, said: “We believe the cinema will be an exciting addition to the entertainment scene in New Brighton, sitting alongside the new Floral Pavilion Theatre and conference centre.They will offer a range of activities with bars and restaurants for people to enjoy before they see a film at The Light and we are very pleased that our vision is becoming a reality.”