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#223739 - 29th Apr 2008 2:55pm Norwich Union To Be Disbanded
MattLFC Offline
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Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Originally Posted By: BBC News
Insurer Aviva says it will ditch the 200-year-old Norwich Union brand as it seeks a single identity to compete in international markets.

The firm says that over 60% of the group's business is now generated outside the UK and operating under the Aviva name would bring "global impact".

Norwich Union was formed in Norwich in 1797 and was the first company to offer insurance against the risk of fire.

The transition to the Aviva name will take two years to complete.

Irish insurer Hibernian and Commercial Union Poland will also be rebranded under the Aviva name.

"By investing in a single name, we will amplify the global impact of our advertising and sponsorship spend," said chief executive Andrew Moss.

Will be glad to see the back of this annoying brand, have they ever actually "quoted anyone happy", and I mean people who have shopped around with various insurers??

They have always wanted stupid money for everyone I know of...

However, I believe it is a dangerous move by Aviva to "delete" a brand that is so prominent in the UK, it must be the most know insurance brand surely??

BBC News Report

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#223745 - 29th Apr 2008 3:07pm Re: Norwich Union To Be Disbanded [Re: MattLFC]
AL Offline
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Registered: 26th Jan 2004
Posts: 1730
Loc: Wirral
quoted me happy!

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#223757 - 29th Apr 2008 4:25pm Re: Norwich Union To Be Disbanded [Re: MattLFC]
BMW Joe Offline
Wiki Master

Registered: 30th Apr 2006
Posts: 12369
Loc: Birkenhead
Originally Posted By: MattLFC
have they ever actually "quoted anyone happy",

They have always wanted stupid money for everyone I know of...

However, I believe it is a dangerous move by Aviva to "delete" a brand that is so prominent in the UK, it must be the most know insurance brand surely??

withthat
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