Virgin Media CEO Neil Berkett has attacked the principle of net neutrality, whereby internet service providers do not interfere with or degrade the speed at which content is delivered from websites to consumers, branding it as "b****cks".
Berkett's cable operator ranks as the second largest internet service provider in the UK with approximately 3.6m customers.
In an interview with the Royal Television Society's Television magazine, Berkett said that "this net neutrality thing is a load of b****cks", and revealed that Virgin is already in talks with unnamed content providers about paying to have their content delivered faster than others.
So, in other words, if you are a content provider and have millions, you can pay Virgin millions to ensure you're content gets delivered via a sort of "fastpath" service. Whereas 99% of content on the net will suffer because they wont be able to afford such a service.
So Virgin are now not only only going to be rolling out their possible ILLEGAL Phorm advertising service on all it's user's PC's, but it will also be having a say in what you are most likely to be able to even view on the net, by fasttracking some content and throttling other content.
Who needs Big Brother when you have tosser's like Virgin Media... Digital Spy Report