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#180883 - 23rd Oct 2007 7:48pm Virgin To Focus On Broadband
MattLFC Offline
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Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Originally Posted By: Digital Spy
Virgin Media chiefs are hoping to win customers by improving broadband speeds instead of trying to compete with Sky in the premium television market.

Neil Berkett, who is acting chief executive at Virgin, said he wanted to exploit the higher speeds cable is capable of.

He argued the service can attract customers with better performance for online services such as video on demand.

Berkett said he is targeting those who do not need top sports and movies but want more than Freeview.

He said of Virgin's offering: "Despite our technical advantage we are still not really standing out from the crowd. I really do want to re-focus our energies onto the broadband platform.

Well I knew that already, they can't compete with Sky for TV, and its plainly obvious with their hopes for a 50Mbps service that they are aiming to decieve customers into signing up for the higher broadband speeds.

Customers will as always, eventually wise-up however, and when they do, Virgin will have problems.

Expect little in the way of development on their television service from now on!

I get the sense the company is a little confused with regards to which direction to be moving towards and struggling to operate without a permanent CEO...

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#180896 - 23rd Oct 2007 9:15pm Re: Virgin To Focus On Broadband [Re: MattLFC]
Mark Online   Reading


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Registered: 9th Nov 2003
Posts: 21086
Loc: Wirral
Faster Speeds - don't they have caps in place too think

Win Back Customers?
What about existing customers then ? frown
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#181130 - 25th Oct 2007 7:13pm Re: Virgin To Focus On Broadband [Re: Mark]
fordsteve Offline
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Registered: 27th Jan 2007
Posts: 2126
Loc: wirral bromborough
should not worry about the speed of there internet they should pay more atention to sorting there call center out and employing people that no what they talking about mad
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