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Joined: Aug 2004
Posts: 22,315
Wiki Master
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OP
Wiki Master
Joined: Aug 2004
Posts: 22,315 |
European ministers have agreed on new rules for television and on-demand video on the internet, allowing more advertising and "product placement".
The European Commission says the new version of the 1989 "TV Without Frontiers" directive will make the EU's audiovisual market more competitive.
Viewers will have to be informed when product placement - putting a sponsor's product in a TV show - takes place.
The practice will remain banned from children's and news programmes.
The new package also features the country-of-origin principle, meaning that broadcasters are governed by the rules of their home country, even if their programmes are transmitted in other states with different rules. Its about time too, the changes were desperately needed. Will only be good for the industry to chance and benefit the consumer at the end of the day! BBC News Report
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Joined: Apr 2006
Posts: 12,369 Likes: 1
Wiki Master
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Wiki Master
Joined: Apr 2006
Posts: 12,369 Likes: 1 |
So does this mean not only will there be advertisements inbetween programs, but actually in them too?!
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Joined: Aug 2004
Posts: 22,315
Wiki Master
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Wiki Master
Joined: Aug 2004
Posts: 22,315 |
Possibly in the corner like a DOG is on normal television.
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Joined: Nov 2003
Posts: 21,269 Likes: 4
Wiki Master
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Wiki Master
Joined: Nov 2003
Posts: 21,269 Likes: 4 |
I think in program means that they will now be showing day to day items rather than hiding the brand.
You know how you see in the movies.
Can of pepsi here and a can of coke there lol.
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Joined: Aug 2004
Posts: 22,315
Wiki Master
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Wiki Master
Joined: Aug 2004
Posts: 22,315 |
Its for television on demand Mark, which is essentially normal broadcast television programs. Basically, content providers will be able to have more intrusive advertising via on-demand mediums such as internet and ODTV services.
At the end of the day the majority of revenue will always come from proper public broadcast, which is governed by a different set of rules and regulations, independent to the EU, so more on screen advertising is not going to happen anytime soon.
Flicker advertising will remain banned also.
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Joined: Apr 2006
Posts: 12,369 Likes: 1
Wiki Master
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Wiki Master
Joined: Apr 2006
Posts: 12,369 Likes: 1 |
Thats not so bad then, if they can offer content related to the programme selected.
It will be partially benifitial to the consumer, but moreso to the company selling the product as it will allow them to specifically target their market
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Joined: Aug 2004
Posts: 22,315
Wiki Master
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Wiki Master
Joined: Aug 2004
Posts: 22,315 |
It will be highly beneficial to the consumer Joe, i think you are mis-understanding, currently a lot of content providers have to charge for programs etc via ODTV and internet services. Now that the rules are relaxed for online programmming, it means that they will be able to see more revenue from advertisers and sponsors. This will mean that providers will not only be able to show more content online, but also cheaper and more free content will be available. 
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