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#155331 - 9th May 2007 11:26pm Virgin Media Revenue Falls
MattLFC Offline
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Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Originally Posted By: Digital Spy
Virgin Media has unveiled its quarterly results today, showing the number of customers exiting the service has fallen from 1.7% in Q4 2006 to 1.6% in Q1 2007.

Despite the fall in churn, the company's total revenue has dropped 59.7 million from 1,081.6 million in Q4 2006 to 1,021.9 million over the first three months of this year. Gross customer additions were also down 29,200 to 184,300 from 213,500 in Q4 2006.

Following the merger of Virgin Mobile, Telewest and NTL last year, the company was rebranded Virgin Media in January at a cost of 25 million.

I seen that one coming lol!

They dont alf do things on the cheap too, 25 million to promote a new brand and create brand awareness... no wonder most customers didnt have a clue until their bills started saying Virgin Media on them. And to think Sky spent 30 million in the first 3 months "just" promoting the launch of Sky+!!

grin

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#155335 - 9th May 2007 11:36pm Re: Virgin Media Revenue Falls [Re: MattLFC]
Mark Online   Reading


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Registered: 9th Nov 2003
Posts: 21061
Loc: Wirral
They never heard of world poverty ?

Stupid money to re-brand, i can see it now,

Richard how much shall we spend on the new name change,
err about 20 million or so smile

Err Excuse me Richard, we spend 5 Million too much.
Not too worry the customers will pay for it wink
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#155342 - 9th May 2007 11:53pm Re: Virgin Media Revenue Falls [Re: Mark]
MattLFC Offline
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Registered: 14th Aug 2004
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To be truthful... it probably hasnt cost them a single penny, they are saving more then 25 million by not having the Sky channels!

now thats seriously good cheap skating lol!

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#155346 - 10th May 2007 12:09am Re: Virgin Media Revenue Falls [Re: MattLFC]
Mark Online   Reading


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I bet it wasn't in the business proposal to the share holders.
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#155347 - 10th May 2007 12:15am Re: Virgin Media Revenue Falls [Re: Mark]
MattLFC Offline
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Registered: 14th Aug 2004
Posts: 22315
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The business proposal was of course how to maximise revenues (as with all companies).

They went with the idea of removing some flagship channels and hoping customers wouldnt really notice haha!

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