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Virgin Media Revenue Falls #155331
9th May 2007 10:26pm
9th May 2007 10:26pm
Joined: Aug 2004
Posts: 22,315
Moreton/Beirut/Mobile
MattLFC Offline OP
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MattLFC  Offline OP
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Moreton/Beirut/Mobile
Originally Posted by Digital Spy
Virgin Media has unveiled its quarterly results today, showing the number of customers exiting the service has fallen from 1.7% in Q4 2006 to 1.6% in Q1 2007.

Despite the fall in churn, the company's total revenue has dropped 59.7 million from 1,081.6 million in Q4 2006 to 1,021.9 million over the first three months of this year. Gross customer additions were also down 29,200 to 184,300 from 213,500 in Q4 2006.

Following the merger of Virgin Mobile, Telewest and NTL last year, the company was rebranded Virgin Media in January at a cost of 25 million.

I seen that one coming lol!

They dont alf do things on the cheap too, 25 million to promote a new brand and create brand awareness... no wonder most customers didnt have a clue until their bills started saying Virgin Media on them. And to think Sky spent 30 million in the first 3 months "just" promoting the launch of Sky+!!

grin

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Re: Virgin Media Revenue Falls [Re: MattLFC] #155335
9th May 2007 10:36pm
9th May 2007 10:36pm
Joined: Nov 2003
Posts: 21,231
Wirral
Mark Offline

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Mark  Offline

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Posts: 21,231
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They never heard of world poverty ?

Stupid money to re-brand, i can see it now,

Richard how much shall we spend on the new name change,
err about 20 million or so smile

Err Excuse me Richard, we spend 5 Million too much.
Not too worry the customers will pay for it wink


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Re: Virgin Media Revenue Falls [Re: Mark] #155342
9th May 2007 10:53pm
9th May 2007 10:53pm
Joined: Aug 2004
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MattLFC Offline OP
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MattLFC  Offline OP
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To be truthful... it probably hasnt cost them a single penny, they are saving more then 25 million by not having the Sky channels!

now thats seriously good cheap skating lol!

Re: Virgin Media Revenue Falls [Re: MattLFC] #155346
9th May 2007 11:09pm
9th May 2007 11:09pm
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Mark Offline

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Mark  Offline

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I bet it wasn't in the business proposal to the share holders.


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Re: Virgin Media Revenue Falls [Re: Mark] #155347
9th May 2007 11:15pm
9th May 2007 11:15pm
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MattLFC Offline OP
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MattLFC  Offline OP
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The business proposal was of course how to maximise revenues (as with all companies).

They went with the idea of removing some flagship channels and hoping customers wouldnt really notice haha!


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