A colour barcode system holding more data than current codes will find its way onto DVDs later this year.
The four and eight-colour geometric patterns can hold up to two-pages of data, double the amount of traditional black and white, striped barcodes
Developed by Microsoft, it is one of a number of competing products hoping to find their way onto packaging.
Microsoft has said consumers could interact with the new barcodes, using webcams and mobile phones with cameras.
Jesus, what with nanoparticles, molecules, emission spectrums and steganography technology, the future of the barcode has suddenly gone all technical lmao!BBC News Report