Some general content is free, some you have to pay for, pricing starts at 50p per program.
If you subscribe to Sky Sports, the sports downloads are completely free. If not, you can subscribe to Sky Sports Anytime for £5.00 per month.
Its the same for Sky Movies Anytime, most of the movies are free if you subscribe to Sky Movies, except you have to pay for the movies listed under the Box Office section. alternative way of watching the movies other then by subscribing to the movies channels on the television service.
Hope that helps
That reminds me, I need to download the highlights of tonights Liverpool game hehe.