Tonight, Channel 4 and Honda stage the first ever live advert on British television, featuring a team of skydivers leaping out of a plane over Madrid.

During the first ad break of the reality show Come Dine With Me at 8.10pm, the 19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".

Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.

The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.

Honda (well all car ads tbh) ads are usually proper cheese and actually put me off wanting to buy a car rather then entice me into it, but this may well be a different proposition... i might have a look at it lol.

Buy a honda....or jump out of a plane!? Or both?!

I know drive a honda out of the plane, nope i may have missed the point but it sounds like fun.

ahh so that's the one there ranting about

it was quite good

oh big fat bollox missed it hmmph!!!!!!!!!

it'll be on YouTube soon enough Chiccy

Its on UK Nova ill bring it down and whack it onto Humyo for you; am at the missus's though so could take a while, nice slow Orange upload.

Gimme half an hour or so.

was good must take some doin!

Here we go Chiccy:

http://www.wirralnet.com/tv/honda.htm

Thanks to the guys at UK Nova for the cap!

omg thanks for that matty!!! god i was soooooooooo willing them on haha "hello mum"

Fantastic i had to watch it on Channel Four..