BBC Three Unveils New Look & New Ethos! - 23rd Jan 2008 3:18am
Originally Posted by Digital Spy
BBC Three controller Danny Cohen has unveiled a new look and new multi-platform focus for the channel.
All programmes on the channel will be simulcast on digital TV and the web starting in February. User generated content will be regularly scheduled in peak and interactive ideas will be placed "at the heart of programmes".
Cohen said: "I'm delighted to announce BBC Three's fantastic line-up of new programmes, along with our innovative and exciting approach to television for young audiences. BBC Three is aiming to become Britain's most ambitious multi-platform network – combining television and the web into a single, integrated offering.
"At BBC Three we should be known for pioneering risk, and be obsessed with all things new – new talent, new programmes, and a new relationship between television and the internet."
All programmes on the channel will be simulcast on digital TV and the web starting in February. User generated content will be regularly scheduled in peak and interactive ideas will be placed "at the heart of programmes".
Cohen said: "I'm delighted to announce BBC Three's fantastic line-up of new programmes, along with our innovative and exciting approach to television for young audiences. BBC Three is aiming to become Britain's most ambitious multi-platform network – combining television and the web into a single, integrated offering.
"At BBC Three we should be known for pioneering risk, and be obsessed with all things new – new talent, new programmes, and a new relationship between television and the internet."
Digital Spy Report
New Idents: