Sky Travel To Be Renamed - 17th Sep 2007 5:03pm
Originally Posted by Digital Spy
Sky has announced Sky Travel will be renamed Sky Real Lives from November 7.
The new channel will have a greater focus on programmes with a human interest story and be targeted more at women in the 35-54 age range.
Barbara Gibbon, head of Sky Travel, said: "We have decided to separate the travel business from our programming on the core channel - this will significantly improve the service from both viewers and travel customers."
"Sky Travel was originally launched so that customers could watch travel programmes to see what holidays were like before they booked them. Now you can go anywhere online to look up a destination," she added.
The new channel will have a greater focus on programmes with a human interest story and be targeted more at women in the 35-54 age range.
Barbara Gibbon, head of Sky Travel, said: "We have decided to separate the travel business from our programming on the core channel - this will significantly improve the service from both viewers and travel customers."
"Sky Travel was originally launched so that customers could watch travel programmes to see what holidays were like before they booked them. Now you can go anywhere online to look up a destination," she added.
Oh great, another womens channel lol. Its a pity really, because Sky Travel is actually a half decent channel. But it was only a matter of time, the nails were put in the coffin when Murdoch had his request to turn Sky Travel (to be renamed Sky Channel at the time) into a PSB turned down a few years ago.
So we can blame the government for another womans channel haha
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