NHS releases YouTube playground birth video - 19th May 2009 9:38am
Originally Posted by news.com.au
A FILM clip made for the UK's National Health Service has drawn criticism for its graphic depiction of a schoolgirl giving birth in a playground while being watched by students.
The film's shocking content saw it pulled from video-sharing website YouTube, but it has since reappeared on the site in several forms.
The video clip was made for the NHS in a bid to cut the rising number of teenage pregnancies across the UK, and appears to show real footage shot on a mobile phone.
Shocked viewers responded strongly to the playground birth video, with comments ranging from "pretty sick" to: "Are they that bored in Leicester?"
Tim Rideout, chief executive of NHS Leicester City, told UK website Metro.co.uk: "We know this film is hard-hitting but so are the numbers of under-18s getting pregnant in Leicester.
"Nearly half the city's wards are classed as teen pregnancy 'hotspots'."
He said that traditional marketing, such as leaflets and posters, did not get the teenage sex and pregnancy message across to many of the target demographic.
The film's shocking content saw it pulled from video-sharing website YouTube, but it has since reappeared on the site in several forms.
The video clip was made for the NHS in a bid to cut the rising number of teenage pregnancies across the UK, and appears to show real footage shot on a mobile phone.
Shocked viewers responded strongly to the playground birth video, with comments ranging from "pretty sick" to: "Are they that bored in Leicester?"
Tim Rideout, chief executive of NHS Leicester City, told UK website Metro.co.uk: "We know this film is hard-hitting but so are the numbers of under-18s getting pregnant in Leicester.
"Nearly half the city's wards are classed as teen pregnancy 'hotspots'."
He said that traditional marketing, such as leaflets and posters, did not get the teenage sex and pregnancy message across to many of the target demographic.
Warning: Video contains graphic content!
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