My impression of it is of a vast open treeless space with any view of the sea obscured by a concrete wall!
I'm glad it's doing a bit better than it was, I don't wish it any harm. I just don't find it a place I want to visit.
Have you not noticed the abundance of bars and restaurants. The excellent cinema and theatre. One of the best family golf venues in the country or the wonderful children's' play centre. Fort Perch Rock, the lighthouse, the marine lake and Vale Park. The tennis courts, bowling greens and boating lake, the Funfair, the bowling alley and lovely clean beach.
Maybe next time you go you could open your eyes.