Morrisons unveil New Brighton store plans


MORRISONS plan to create 300 hundred jobs with the opening of a new store in New Brighton as part of the town’s multi-million pound regeneration.

The country’s fourth largest supermarket has signed a contract to be the anchor tenant in phase two of Neptune Developments’ scheme this week after several years of negotiation.

The new store will offer around 64,000 square foot of new retail space as part of Liverpool-based regeneration specialist Neptune’s ongoing £60 million make-over of the seaside town.

Outline planning approval has already been received and a further detailed application is being submitted this month.

Chris Evenson, Morrisons development director, said: “We are delighted to have exchanged contracts with Neptune Developments on this scheme to continue the resurgence of New Brighton.

“We look forward to the opening of our new store and providing a purpose-built Morrisons for the people of New Brighton.”

The new Morrisons will be part of three groups of buildings with associated landscaping and public realm as well as highways and public transport improvements.

Detailed consent was obtained last year for the public realm works including the new model boating lake and an upgraded seafront promenade and improved landscaping and parking.

Phase one, The Floral Pavilion theatre and conference centre, was completed in November after 18 months of development.

The venue was officially opened on December 13 with a gala performance by veteran comedian Ken Dodd.

Neptune believe their scheme will bring shoppers and visitors flooding back to the popular resort.

Looking ahead to phase two, the company’s development director Rob Mason said: "We are very pleased to be putting our relationship with Morrisons on a formal footing with the signing of this contract.

"Morrisons will provide shoppers with much more choice and help to attract visitors to New Brighton.

"The success of the new Floral Pavilion Theatre coupled with the official signing of this deal with Morrisons, as well as the news that we will be building a new Premier Inn and six screen digital cinema, means 2009 has started with a bang for the people of New Brighton.”

wirral globe

great seeing new brighton getting some long overdue investment no matter what it is

I want an outdoor pool. Not a flippin supermarket. But yeah, I suppose anything is better than nothing.

Let's hope the car park is a little uneven - then it can fill with water during heavy rain or high tide and voila!

as a Wallasey Village resident, Im looking foward to the regeneration, including the morrisons. Not only will it support the housing market (should help keep house prices stable), it will provide current residents such as myself with an alternative to asda or tesco, will be interesting to see the price wars between the 3.

What I am looking foward to most is the digital cinema.

I'm hoping for a burger king with drive through or a Pizza Hut restaurant.

ditto, i`m with you on the cinema

With it being a digital cimena, they plan to broadcast live events there aswell as films, such as sporting events and music concerts. should be cool

i belive it will be the only digital one on the wirral, is this correct?

that is correct, I believe the new odeon in Liverpool one is digital.

or has atleast one digital "screen", but this new one in new brighton will be wholey digital

SUPERMARKET giant Morrisons has signed on the dotted line confirming the contract which will see New Brighton redeveloped.
Although the fourth largest of the UK’s supermarket chains has long been linked with the development of the resort, this is a key step, according to developers.

It will lead to the creation of 300 jobs as part of Neptune Developments’ £60m facelift for the town and marks a significant milestone in New Brighton’s planned regeneration.

Neptune’s development director Rob Mason said they were pleased to be putting the relationship with Morrisons “on a formal footing” with the signing of the contract.

He said: “Morrisons will provide shoppers with much more choice and help to attract visitors to New Brighton.

“The success of the new Floral Pavilion Theatre coupled with the official signing of this deal with Morrisons, as well as the news that we will be building a new Premier Inn and six screen digital cinema, means 2009 has started with a bang for the people of New Brighton.”

The new supermarket will offer around 64,000 sq ft of new retail space as part of Phase Two of Neptune Developments’ ongoing makeover of New Brighton.

Despite re-working their original plans and seeing others dismissed at a public inquiry, the company has continued to push ahead with its revamp of the seaside town.

Morrisons’ development director, Chris Evenson, said: “We look forward to the opening of our new store and providing a purpose-built Morrisons for the people of New Brighton.”

THE WIRRAL NEWS

If the people of New Brighton wanted a Morrisons....they only have to drive to West Kirby. Theres a bleedin Tesco Extra close by as well.


This had better not be built along the Promenade section....If it interferes with the New Brighton Rally at all

BTW when is the New Brighton Rally on this year?