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Phone-in scandals surrounding high profile TV shows have caused many to stop using the services, and in turn impacted on revenues at ITV.

The broadcaster saw a 20% fall in income from the phone lines in March and April, it revealed in its Annual General Meeting statement, published today.

Though after an independent review ITV cleared all its current shows, the broadcaster recognised the impact from problems across the industry: "The poor execution of these services across the sector has reduced consumer confidence and is having a material impact on premium rate telephone services revenue." ITV said it will publish the findings of its independent review.

Though ITV1 saw its advertising revenues down 9.6% in the first half of 2007 compared to last year, the network's total ad revenue was down 5.7% year-on-year. Ad revenue at ITV1 makes up 90% of the company's total.