The shop in the photo looks gleaming, if it is a shot of when it opened, it would date the photograph between 1911 and 1916, Standing in the doorway would likely be John Williams, manager (1916 Directory)
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Previously (1911 Directory) is was a butchers shop, owned by Mrs Elizabeth Owen.
True-Form were owned by J Spears & Co who later went on, 1927, to acquire Freeman, Hardy & Willis, a shoe store that had a long association with Grange Rd.
195 was on the corner of Grange Rd/Gomer St.
God help us,
Don't send Jesus,
This is no place for children.