Cholmondeley Pageant to power to West Float

The site of the £4.5 billion Wirral Waters development will welcome powerhouses of a different breed this week.

The Cholmondeley Pageant of Power roars into Wirral on Thursday 12th June, with a selection of the finest cars and bikes from England and Italy going on show at West Float, Birkenhead.

The showcase event takes its theme from the upcoming Rio 2014 World Cup fixture between the two nations, who each boast world class motoring, and the Wirral Waters site is the ideal venue for this automotive exhibition.

Kevin Adderley, Wirral Council’s Strategic Director for Regeneration and Environment said:

“Wirral is perfectly placed to take advantage of the growth we are seeing in the automotive sector in the UK, and particularly on the supply chain side.

“The Advanced Supplier Park that will form a key part of the Wirral Waters regeneration scheme is coming to Wirral partly because of the borough’s proximity to businesses like Bentley, General Motors, Jaguar Land Rover and Toyota.

“The Pageant of Power is a fitting event to host at West Float, bringing as it does a host of the world’s leading brands to the Wirral Waters site.”

The cars will be on site at West Float, Wirral Waters from 3.00pm on Thursday 12th June and the public are welcome to view them free of charge. Pedestrian access is off Beaufort Road. It is anticipated that a number of the cars will be put through their paces providing an exciting and noisy display.

For further information on the Cholmondeley Pageant of Power event and for video highlights from the 2013 event, visit
Mia Mabel