You are getting HD, sort of.
The current, general resolutions/definitions are:
Low Definition TV (LDTV) = 240
Standard Definition TV (SDTV) = 360
Enhanced Definition TV (EDTV) = 480 & 576
High Definition TV (HDTV) = 720
Full HDTV (FHD) = 1080
4K Ultra High Definition TV (4K HDTV) = 2160
8K Ultra High Definition TV (8K HDTV) = 4320
The key words are up to. Just because a TV is 1080, does not mean every signal it receives will be, it just means the TV can handle signals up to 1080.
HD is used very loosely by Sky/Virgin/Freeview, A "HD" broadcast can mean anything from 480 up. AFAIK there are no Full HD (1080p) broadcasts yet.
Edited by rhoobarb2002 (1st Dec 2013 9:40am)