Tesco Value has been shelved. Its blue and white stripes have passed their sell-by date. The bargain brand has checked out.
Instead the 20-year-old range is being replaced by a younger, brighter model with only a slightly different name, Everyday Value.
Bosses say the "no frills" facelift is a step up in quality - none of the products will contain MSG, hydrogenated fats, artificial flavours or colours, or genetically modified ingredients - at no extra cost.
But its predecessor will be fondly remembered as the range which transformed the bargain hunt for supermarket savings from an exercise in sifting through shelves for cut-price offers, to a process of scanning the aisles for colours and stripes.
Launched in the depths of the early 1990s recession amid supermarket price wars which saw bread being sold for as little as 7p and a tin of baked beans slashed to 3p, Tesco Value set a trend in supermarket sub-brands that traded on cost-cutting.
Source : No pun intended Click me