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#838612 - 21st Nov 2013 11:05am R.I.P. Tesco Value
Mark Online   Reading


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Registered: 9th Nov 2003
Posts: 20958
Loc: Wirral
Tesco Value has been shelved. Its blue and white stripes have passed their sell-by date. The bargain brand has checked out.

Instead the 20-year-old range is being replaced by a younger, brighter model with only a slightly different name, Everyday Value.

Bosses say the "no frills" facelift is a step up in quality - none of the products will contain MSG, hydrogenated fats, artificial flavours or colours, or genetically modified ingredients - at no extra cost.

But its predecessor will be fondly remembered as the range which transformed the bargain hunt for supermarket savings from an exercise in sifting through shelves for cut-price offers, to a process of scanning the aisles for colours and stripes.

Launched in the depths of the early 1990s recession amid supermarket price wars which saw bread being sold for as little as 7p and a tin of baked beans slashed to 3p, Tesco Value set a trend in supermarket sub-brands that traded on cost-cutting.



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#838620 - 21st Nov 2013 12:36pm Re: R.I.P. Tesco Value [Re: Mark]
organiser Offline
Old Hand

Registered: 24th Oct 2012
Posts: 362
Loc: new brighton
In supermarkets, I have always believed you get what you pay for, and if for any reason I am dissatisfied with my purchase I will take it back and complain

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#838629 - 21st Nov 2013 1:33pm Re: R.I.P. Tesco Value [Re: Mark]
mikeeb Offline

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Registered: 8th Oct 2013
Posts: 795
Loc: birkenhead
You knew you was getting a bargain with that brand
Will you with the new one?

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#838632 - 21st Nov 2013 2:42pm Re: R.I.P. Tesco Value [Re: Mark]
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Registered: 7th Aug 2005
Posts: 15985
Loc: New Brighton
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#838768 - 22nd Nov 2013 8:32am Re: R.I.P. Tesco Value [Re: Mark]
daveybm Offline
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Registered: 2nd Mar 2009
Posts: 155
Loc: wallasey
Old News, if you look at the article it's linked to you will find the date on it is APRIL 2012.

Dave

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