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Apple unveils refreshed iPhone 4S, but no iPhone 5


Apple has unveiled the latest iteration in its iPhone range, but there was no sign of the widely rumoured iPhone 5.

The iPhone 4S, as the model will be known, boasts an improved camera and significantly extended battery life.

It will run the latest iOS5 operating system, which is set for release on 12 October.

The event was the first major announcement for new boss Tim Cook who took over from Steve Jobs in August.

The iPhone 4S, which will go on sale on 14 October, will be available in 16GB, 32GB and 64GB models - in both black and white.

It has the same look and feel as the existing iPhone 4 which was launched 15 months ago.

However, Apple said that updates to iOS meant the phone would boast some "200 new features".

Voice control

Among the additions is an "intelligent assistant" that allows users to ask questions aloud and receive detailed answers back.


Siri, which began life as a third-party app, was purchased by Apple in 2010 but has yet to appear within its software.

Luke Peters, editor of gadget magazine T3, said that the software announcements would do just enough to keep Apple fans interested in the face of strong challenges from rival smartphone manufacturers.

"Some people were looking for a brand news phone and they haven't got that today, so some will be disappointed," he told BBC News.

"But with the update to iOS5 and Siri that could be enough to sway people to make the investment."

Disappointment

Other industry watchers were less charitable about the iPhone refresh, and the non-appearance of the iPhone 5.

Gareth Beavis, phones editor at TechRadar said that the new hardware would leave many people underwhelmed.

"It was quite disappointing. I think there is going to be a lot of anger from users expecting something big bold and quite exciting after a long time of waiting from the iPhone 4.

"People will buy this in their droves, but Apple has missed a trick by just releasing the exact same phone again with marginally upgraded specs."

For Apple's new chief executive, the event was as much about making a statement about his leadership as it was new products.

Tim Cook had previously acted as interim boss, looking after the company while Steve Jobs was on sick leave.

Unlike his charismatic predecessor, Mr Cook left the biggest announcement of Tuesday's event to a colleague - marketing boss Phil Schiller.

"Maybe he wants to bring other people to the forefront by letting others speak on his behalf," said Gregory Roekens, chief technology officer at PR firm Wunderman.

"But in terms of style, it was underwhelming. People were expecting iPhone 5, but instead it's almost fixing the weaknesses the previous phones had.

"It will be interesting to see how people react to that."

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iOS5

Here

So in other words it's a big con!

They've repaired the flaws in the iPhone 4 is what they're trying to say!


[Linked Image][Linked Image]

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They will bring the 5 out a few months after the 4s has been out. like they done with the iphone 3gs an 4.

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Everyone with the inferior 3g and 3gs will jump at the upgrade as they've been waiting so long...

The rest of us, who have some sense, and have the 4 (which was a significant upgrade) will hold on. Double return in a poor financial year.

iOS5 is the major thing to come out of this, not a PHONE with a better CAMERA. I have a CAMERA for that.

Apple will have pissed off a lot of people today, the waiting game, keeping everyone wanting the 5, then not bothering.

I'll be keeping my 4. Saved me a few £ anyway.

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It's not as big a disappointment as iDo was - that really screws with you when it doesn't work raftl

offtopic I know seeyu


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Get back to your iRon and shut up wink

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So pleased i have the Galaxy S2

Android for me smile

If the Updates were only as they state its only fair to Iphone customers that its not the awaited Iphone 5

Its as they say the uprated / graded version, but its a nice test bed at the customers expense to moan about the IP4 + and its bugs n tweaks to get the IP5 right.

I would be well peeved if it was a Iphone customer

IMO

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Everyone likes different things. I couldn't get a long with the Android and I like the simplicity and ease of the iPhone.

I'm not peeved, I'm just excited to see what iOS 5 brings us.

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Originally Posted by AlexB
Everyone likes different things. I couldn't get a long with the Android and I like the simplicity and ease of the iPhone.

I'm not peeved, I'm just excited to see what iOS 5 brings us.


withthat
Like I have been saying to everyone for the past how many weeks, I love my iphone4 and won't be upgrading any time soon wink

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I won't be either. But I definitely would have been if this announcement had been worth having.

I expect the actual iPhone 5 will be along sometime first half of next year.

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Yep i said about easter the 5 will be out wink I had a feeling apple would do something like this, they always do. smile

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http://www.apple.com/uk/iphone/compare-iphones/

300 hours standby now down to 200 for 4s!?

Definitely not.

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Originally Posted by AlexB

Definitely not.


withthat

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[youtube]SFfm2uQbaLM[/youtube]


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