We come clean after you fall for our sewer monster April Fool story
THE ECHO today came clean after floods of calls were received about our April Fool’s day story – about a sewer monster.
The story and clever camera and video trickery featured a fictitious character called Messie said to be lurking in Merseyside’s sewers.
United Utilities, which was behind the stunt, received more than 60 calls from customers falling for the gag.
The websites of both the ECHO and United Utilities also received thousands of hits with people wishing to view grainy footage of the so-called ‘monster’.
The hoax was all part of the water company’s What Not To Flush marketing campaign which uses school visits, advertising and PR stunts to encourage customers to think before they flush.
Rose Francis, United Utilities campaign manager, said: “It prompted a lot of calls from customers – some wanting to congratulate us on a fun idea and others wanting reassurance that the creature wasn’t real.”
But she said the “real monsters” of the sewers were the discarded items people flush away.
This is backed up by United Utilities figures which reveal nearly 70 % of households in the North West admit to having put unsuitable items such as toddler wipes, sanitary towels, cotton buds or nappies down the toilet, while less than 20% have a bin in their bathroom to dispose of these items properly THE ECHO