Ay, I got a crappy little "Logik" MP3 player, 2GB memory with a small colour screen, mini-USB rechargable with 15 hours battery life, pretty generic software though straightforward to use, for £3.69 at PC World, just needed it to use in the car, and it works a treat... For less than the cost of a pint in a lot of bars as well!!
In fact it worked so good, I got my niece one as well, and she is absolutely made up with it (can't get her to put it down, mind she is only 8 lol). It even sounds quite decent through the headphones (included), and a good thing is the volume does not go ludacrisly high, so her little ears are safe.
Im all for top-brands when it comes to electricals, but sometimes, some of the cheap crap aint so bad. I guess it depends what you want, how much you are paying for it and how long it lasts.