WikiWirral Online with you since 2003, fantastic.
Forum Stats
12185 Members
65 Forums
72610 Topics
978436 Posts
77 posts in the last 24hrs
Max Online: 7831 @ 8th Apr 2013 4:18pm
Who's Online - Click Me
89 registered (11kendo, 15 invisible), 1524 Guests and 191 Spiders online.
Key: Admin, Global Mod, Mod
Social Media : Follow Us


(Views 7days)This Weeks Most Read
Secretive mega shake-up of NHS could cost 15 mil 667
Found a mobile phone 14/01/2017 WALLASEY 408
Paypal help 395
RAC ,AA v Breakdown Recovery 336
When we live to be a 100 yrs old 333
Parking Charges 318
Best Price for Scarpping my car 310
Spy in the wild 306
Lost Mobile Phone 294
Deportation Row 280
New General Forums
Test on old english words
by derekdwc
Yesterday at 08:02 PM
Jets
by cools
Yesterday at 12:14 PM
The Scouse Accent
by palemoon
18th Jan 2017 7:49pm
birthday wishes
by sunnyside
18th Jan 2017 12:48pm
New Wirral History
753 Sea Horse, Unit 9, Wallasey Waterfront
by Norton
18th Jan 2017 9:07pm
What was County Hall, Abbey Street, Birkenhead?
by yoller
15th Jan 2017 1:28pm
752 The Old Manor Club, Withens Lane, Liscard
by Norton
13th Jan 2017 2:20pm
751 Plough Inn, Mount Pleasant Rd, New Brighton
by Norton
13th Jan 2017 1:38pm
351 Prince Alfred 30 Tunnel Road 30 30 to 32
by yoller
8th Jan 2017 7:18pm
Forum Tips
Photo Gallery Forums
fireworks on the Mersey last night
Hadlow train station
Topic Replies
Parking Charges
by diggingdeeper
40 minutes 11 seconds ago
Tasering Again
by diggingdeeper
Today at 12:58 AM
SwissGear suitcase only used once
by Beethoven
Yesterday at 11:51 PM
Melamine faced chipboard ( Walnut or Oak )
by Reno37
Yesterday at 08:06 PM
What song are you listening to?
by starakita
Yesterday at 07:45 PM
Paper Recycling. ?
by fish5133
Yesterday at 07:37 PM
Trump
by granny
Yesterday at 06:35 PM
Animal Cruelty in the Film Industry
by cools
Yesterday at 06:06 PM
Musicals
by granny
Yesterday at 02:49 PM
January
M Tu W Th F Sa Su
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
Recent Posts : What's On ?
Indian/Jazz fusion music Liverpool
by buddy
17th Jan 2017 9:46am
Chinese New Year Liverpool
by paxvobiscum
15th Jan 2017 11:08am
Topic Options
Rate This Topic
#437311 - 15th Oct 2010 12:57pm Tricks of the motor trade revealed
_jase_
Unregistered


Tricks of the motor trade revealed: How car dealers make you think you're getting a good deal





When buying a car have you ever fallen for 'ankle-tapping' or are you a 'wooden duck'?

The terms are stock parlance in the motor trade and by highlighting them Which? Car magazine hopes to alert the public to the tricks of the showroom and how to get round the salesman's hype.

Nigel Marlow, director of business and psychology at the London Metropolitan University, said in the article: 'Like all "big ticket" items, buying a car is mainly an emotional decision.
'It's often done totally irrationally - just as many people walk into a house and know straight away it's the one for them.

'Car companies use all sorts of techniques to appeal to you. The first is bombarding you with totally unrealistic car ads that generally show attractive people flashing along an empty road.

'Car companies use all sorts of techniques to appeal to you. The first is bombarding you with totally unrealistic car ads that generally show attractive people flashing along an empty road.

'People are buying into the dream of attractiveness and freedom. However, that won't be the reality for most car buyers, who'll end up slogging through bumper-to-bumper jams on their way to work.'

Paul Buckley, a former sales trainer and head of consumer marketing at Cardiff University's school of management, said: 'Time pressure works really well on most people.

'Every weekend you'll see sales that started on Thursday and will end on Monday. Chances are you'll go in and look at something on Saturday, then think about it later and rush back to snap it up on the Monday.'

Which? Car editor Richard Headland said: 'Buying a car from a dealer is a bit like a game of cat and mouse. If you know their tricks, you're far less likely to fall for them and more likely to get a good deal.'


Quote:
SHOWROOM LINGO

Wooden duck: A customer who does not haggle or negotiate.

Loss-leader advertising: The dealership sells a couple of unwanted cars at an unrealistically low price to attract buyers, then sells them pricier ones

Low balling: The salesman tells the customer an unrealistically low price that they should aim to pay for a new car. When they come back because they could not get it for that price elsewhere, they are convinced to buy it for more

Ankle tapping: A salesman offers less than market value for a trade-in, so he can offer an unrealistically low price for a new car

Limited time: A dealership offers a deal that is only available if the customer signs up on that day

Time of the month: At the beginning of month, the salesman tells the customer he needs the Sale to make up last month's quota. In the middle of month, he says the Sale is needed to hit a specific target. At the end of month he claims to have 'almost hit target' and just needs this Sale to do it



MAIL ONLINE

Top
National News : Advertising
Click me for more Information......

WikiWirral Numbers : Between 150 and 200 New Members Every Month. With Over 3,500 unique visits and 35,000 Page Views each day. Average +500 Search Engines Daily and over 1,000,000 Million Page views a Month. Advertising from 20 . Click Me
#437315 - 15th Oct 2010 1:09pm Re: Tricks of the motor trade revealed [Re: ]
_Ste_ Offline


Wiki Master

Registered: 7th Aug 2005
Posts: 15985
Loc: New Brighton
This is not good no

laugh
_________________________


http://www.youtube.com/user/stetopop

Top

Moderator:  Mod 
Random Wirral Images

Click to View Topic.
Newest Topics
Animal Cruelty in the Film Industry
by granny
Yesterday at 12:00 PM
Question Time
by derekdwc
19th Jan 2017 11:27pm
Sanctuary awaits 5 bears
by venice
19th Jan 2017 6:25pm
Parking Charges
by diggingdeeper
19th Jan 2017 3:01pm
Kitten found Arrowe park car park
by Greenwood
19th Jan 2017 2:42pm
For Sale & Free
SwissGear suitcase only used once
by newbrightonmole
Yesterday at 08:54 PM
Melamine faced chipboard ( Walnut or Oak )
by Reno37
Yesterday at 11:36 AM
Wanted freezer kit
by dodie
18th Jan 2017 9:58pm
2pioneer speakers Free
by dodie
18th Jan 2017 9:54pm
Looking to swap an xbox one for a ps4
by surykata
18th Jan 2017 8:10pm
Featured Member
Registered: 17th Jul 2011
Posts: 7560
Newest Members
Glenburn63, Branco, Smudge22, Collette63, shellylou
12185 Registered Users
Today's Birthdays
MissGuided (42)
New Wirral Info
Paper Recycling. ?
by fish5133
19th Jan 2017 11:16am
Paypal help
by venice
17th Jan 2017 8:59pm
Brown Bin Collections Restarting Today 17th Jan
by fish5133
17th Jan 2017 9:04am
Indian/Jazz fusion music Liverpool
by paxvobiscum
15th Jan 2017 11:19am
Chinese New Year Liverpool
by paxvobiscum
15th Jan 2017 11:08am
News : New Topics
Tasering Again
by diggingdeeper
Yesterday at 06:14 PM
Trump
by cools
Yesterday at 04:16 PM
Nuns Abused Children in Care Homes.
by granny
Yesterday at 12:13 PM
Parking Charges
by diggingdeeper
19th Jan 2017 3:01pm
Spectacles found.
by Beethoven
18th Jan 2017 1:02pm
New Enthusiast Forums
Animal Cruelty in the Film Industry
by granny
Yesterday at 12:00 PM
Question Time
by derekdwc
19th Jan 2017 11:27pm
Sanctuary awaits 5 bears
by venice
19th Jan 2017 6:25pm
Kitten found Arrowe park car park
by Greenwood
19th Jan 2017 2:42pm
Puppy wanted good careing home offered
by chris7777
19th Jan 2017 9:07am
(Views 24hrs)Trending Newest Topics
Trump 260
Animal Cruelty in the Film Industry 149
Tasering Again 132
Melamine faced chipboard ( Walnut or Oak ) 91
Nuns Abused Children in Care Homes. 77
Jets 32
Wirral Sunrise Sunset
Sunrise Sat 8:12am
Sunset Sat 4:35pm
Local Time Sat 2:07am
WikiWirral Can . . . .
Advertising Click me
To Advertise with
Wikiwirral Click Me