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#377825 - 5th Jan 2010 9:41am No More Burnt Toast If You Spend £160!
MissGuided Offline

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Registered: 18th Jul 2008
Posts: 9995
Loc: Back of the wardrobe


The end of burnt toast is in sight as the world's first transparent toaster went on Sale.

Engineers have spent 15 years perfecting the £160 Magimix Vision Toaster, which has double insulated clear glass on both sides giving a panoramic view of each slice as it cooks.
They had to find away to cook the bread in the toaster without using traditional metal elements which obscured the bread.
Magimix solved the problem by placing this metal plates behind long life quartz elements in the corners of the toaster which deflect heat evenly across the bread.
Now hungry users can watch as they brown baguettes, muffins, crumpets, buns and teacakes to perfection and take them out at just before they become too crispy.
After years of testing and creating five versions of the product, Magimix finally settled on a finished version of the toaster which made the toast look like it was hovering last year.
It has been initially launched at five John Lewis stores in the UK this month, and is expected to be rolled out across other stores nationwide later this year.
Magimix Managing Director Simon Kinder, said the company could have rushed the product into production four years ago but held off because they wanted it to be perfect.
He said: ''The idea is incredibly simple and we started with the concept of creating a toaster where you could watch the toast browning 15 years ago.
''The problem was that we wanted to create something very simple which worked perfectly and did not obscure the view of the toast.
''We tested it to destruction and now we are happy we have a brilliant product which well designed and looks great at the same time.
''The response has been phenomenal.
''People wanted to see their toast going brown while it hovered in front of them so they could toast it to perfection.
''Now they can do that and make sure it doesn't come out black or burned to a crisp.''
It has an adjustable extra wide slot to fit all shapes and sizes of bread.
The Romans were responsible for spreading toast across Europe and the word toast comes from the Latin word tostum and means scorch or burn.
Modern toasters were invented by Frank Shailor, a technician with General Electric, who created his D12 toaster in 1909, 20 years before a sliced loaf existed.
He invented it so people could still eat bread that was going stale and after a decade of people getting their fingers burnt the first pop-up toaster was invented in 1919.
This led to the world's first automatic electric toaster, the Toastmaster, in being invented in 1926
When Otto Frederick Rohwedder invented a machine to slice bread in 1928, no home could be without a toaster.

The sleek Vision Toaster is currently being sold exclusively by John Lewis stores in Oxford Street, Brent Cross, Kingston, Sloane Square and Bluewater Shopping Centre in Kent.
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#377827 - 5th Jan 2010 9:44am Re: No More Burnt Toast If You Spend £160! [Re: MissGuided]
StuyMac Offline

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Registered: 24th Nov 2003
Posts: 12002
Loc: Wirralshire
Is this more important than a tumble dryer think
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#377830 - 5th Jan 2010 9:48am Re: No More Burnt Toast If You Spend £160! [Re: StuyMac]
MissGuided Offline

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Registered: 18th Jul 2008
Posts: 9995
Loc: Back of the wardrobe
Originally Posted By: Beaker
Is this more important than a tumble dryer think
If you can shove 6kg of clothes into this toaster and dry them without burning, we'll get one.
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#378435 - 7th Jan 2010 2:02am Re: No More Burnt Toast If You Spend £160! [Re: MissGuided]
RUDEBOX Offline

Wiki Master

Registered: 29th Aug 2008
Posts: 19082
Loc: Bob Land
I rely on nose! Just gotta remember to change the settings, depending who used the toaster last
Plusone-5/6 burnt
Shumshum-3 warm bread
Me-4/5 perfecto!! However, my toast mood changes all the time!
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#378436 - 7th Jan 2010 2:04am Re: No More Burnt Toast If You Spend £160! [Re: RUDEBOX]
RUDEBOX Offline

Wiki Master

Registered: 29th Aug 2008
Posts: 19082
Loc: Bob Land
I LOVE TOAST!!
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#378447 - 7th Jan 2010 6:20am Re: No More Burnt Toast If You Spend £160! [Re: RUDEBOX]
Pinzgauer
Unregistered


I like Ian Dury too ! (?)

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#378448 - 7th Jan 2010 6:54am Re: No More Burnt Toast If You Spend £160! [Re: ]
MattLFC Offline
Wiki Master

Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
I just bought a new Breville toaster last week, I want this now, but its a bit pricey lol. Besides, I need a 4-way toaster!

grin

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#378459 - 7th Jan 2010 8:58am Re: No More Burnt Toast If You Spend £160! [Re: MattLFC]
bert1 Offline

Wiki Veteran

Registered: 27th Nov 2008
Posts: 7852
Loc: tranmere
I always thought the idea of having a toaster was to set it to what you required and get on with other things till it popped up, with this new one, if you have to stand there and keep an eye on it to get your required toastieness, you may as well put it under the cooker grill and watch it there.
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