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#377380 - 3rd Jan 2010 2:51am £1 Million Taxpayers Money On A Series Of TV Ads!
MattLFC Offline
Wiki Master

Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Originally Posted By: BBC News
The government is to spend £1m buying airtime for a TV ad promoting its public services website Directgov.

The £1m only covers the broadcasting cost of the ad, which features stars like Dame Helen Mirren and Kelly Brook.

A spokeswoman would not say how much it cost to produce but said actors worked for a "fraction of a commercial rate" and advertising in January was cheaper.

The Tories said it was "vanity marketing" but Directgov said they could save the government money.

The advertisement - to be broadcast on ITV1, Channel 4 and digital channels in the new year - also features Honor Blackman, Christopher Biggins, Nick Moran and Suggs. It is based on the Madness song 'It Must Be Love'.

Sorry, but that is absolutely disgusting, whilst we are all being told to cut back on our spending, and being braced for ever rising taxes to pay back the countries debt, the government are spending £1m on advertising a single public service.

As usual, this Labour government making already grossly overpaid, rich celebrities even richer, whilst the rest of us have to pay to pick up the pieces after their decade of excess.

Out of order imho.

BBC News Report

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#377382 - 3rd Jan 2010 7:30am Re: £1 Million Taxpayers Money On A Series Of TV Ads! [Re: MattLFC]
bert1 Offline

Wiki Veteran

Registered: 27th Nov 2008
Posts: 7852
Loc: tranmere
Its unfortunate that the majority of people in this country only believe or think information is correct if it comes from a celebrity or some reality show winner, they are the people who catch the eye as far as advertising goes, sorry state of affairs, but know one would give a suited civil servant a second look delivering the same message. However, if the money spent on this advertisement can save a government 400 million as claimed by Directgov then that can only be beneficial. The people of this country have gone far to long not knowing their entitlements and any informative website or department can only be a good thing.
_________________________
God help us,
Come yourself,
Don't send Jesus,
This is no place for children.


Bertieone.

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#377395 - 3rd Jan 2010 10:33am Re: £1 Million Taxpayers Money On A Series Of TV Ads! [Re: bert1]
Sanchez Offline

Wiki Veteran

Registered: 17th Dec 2003
Posts: 8019
Loc: my house
Originally Posted By: bert1
Its unfortunate that the majority of people in this country only believe or think information is correct if it comes from a celebrity or some reality show winner, they are the people who catch the eye as far as advertising goes, sorry state of affairs, but know one would give a suited civil servant a second look delivering the same message.


I feel sorry for those who belive that authority is the truth, where as the truth is authority.
_________________________
Uncertainty or not knowing causes depression, Im happy because I know I'm going to die one day!

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#377419 - 3rd Jan 2010 12:42pm Re: £1 Million Taxpayers Money On A Series Of TV Ads! [Re: Sanchez]
diggingdeeper Offline

Wiki Guardian

Registered: 9th Jul 2008
Posts: 9786
Loc: Birkenhead
I use the internet for my annual tax self assessment (which is one of the most amazingly successful IT projects I have ever come across), my car tax renewal and tv licence renewal (when I bothered).

By comparison, when I phone up government departments or private companies, everything goes ape and I spend the next three months sorting out the cr@p.

I fully support directgov just on the grounds it simplifies things and saves me money on repeated phone calls and hence reduces hair-loss.

Unfortunately, using directgov for information seems to be about successful as Microsoft help files, it is either incomplete or just tells you information that you have just entered in the search.
_________________________
In a time of universal deceit - telling the truth is a revolutionary act. George Orwell

When the debate is lost, slander becomes the tool of the loser. Socrates

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#377450 - 3rd Jan 2010 4:21pm Re: £1 Million Taxpayers Money On A Series Of TV Ads! [Re: diggingdeeper]
MattLFC Offline
Wiki Master

Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Hold on people... Direct Gov has been around for years! It's not new, and if you type in a term like Self Assessment or Car Tax Online, in Google, you will end up there. Ive been using it myself for many years.

There is no need to advertise the service, and certainly no need to keep advertising it, or paying already-overpaid celebrities with public money to advertise such a service.

It wont save the government £400m over the next few years, it will only do that if people use it, and if people are not already using it, there is a good reason that - they dont want to - be it because of security concerns, problems with postal services, needing assistance/advice to complete the work etc...

It would be a LOT cheaper to do a mail-drop using the Royal Mail of leaflets/booklet to every household in the UK, and the marketing would be much more direct... but then that would'nt look so flashy or make the rich, richer and the poor, poorer.

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#377454 - 3rd Jan 2010 5:04pm Re: £1 Million Taxpayers Money On A Series Of TV Ads! [Re: MattLFC]
Softy_Southerner Offline

Forum Guardian

Registered: 2nd May 2008
Posts: 4090
Loc: Back in Devon
It's also has it's own freeview channel, even if people don't know about it they will discover it when re-tuning their sets during the ongoing switch over.


Edited by Softy_Southerner (3rd Jan 2010 5:05pm)

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#377608 - 4th Jan 2010 11:52am Re: £1 Million Taxpayers Money On A Series Of TV Ads! [Re: Softy_Southerner]
BandyCoot Offline

Forum Veteran

Registered: 7th Dec 2008
Posts: 5349
Loc: Birkenhead
It's all part of Brown's job creation scheme. He reckons there is no need for manufacturing now as "Information" is the money earner now. What a load of crap.
_________________________
Birkenhead........ God's own Room 101.

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