Marissa Mayer, Google's vice president for search products and user experience, shares her unparalleled insights into the future of internet search engines.

The next big breakout area for Google is going to be language, according to Marissa Mayer.

"Imagine what it would be like if there was a tool built into the search engine which translated my search query into every language and then searched the entire world’s websites," she says. "And then invoked the translation software a second and third time – to not only then present the results in your native language, but then translated those sites in full when you clicked through.”
Right now if you type a search query into Google in English, the servers crawl only English-language sites and deliver only English-language results. But this will change and Google are working on it.

In the last 70 days there have been 38 new Google search products and one woman has overseen them all. Marissa Mayer, Google's vice president for search products and user experience, is both the innovator and gatekeeper for Google’s core product – its search engine. She scrutinises every slight tweak or change to the experience that has become an essential part of most people’s lives.

‘To Google’ something has long become a generic 21st century verb meaning to search. And with over an 80 per cent domination of the global search market, it needs to keep upping its game to maintain its status.

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