Police drafted in to direct traffic at Wirral's Croft Retail & Lesiure Park POLICE are being brought in to help direct traffic at a busy Wirral retail park over Christmas.
The owners of Bromborough’s Croft Retail & Leisure Park and Asda are jointly funding police cover at peak times over the festive period to deal with predicted heavy traffic.
Three police officers will direct traffic at the park and at Asda at the busiest times on agreed dates, based on traffic figures from last Christmas.
Universities Superannuation Scheme Ltd (USS) said it had been working with local councillors, Wirral Council and Asda since February to find a way to relieve traffic pressures at Christmas and at other busy times like Easter.
USS’s Retail & Leisure Portfolio Manger, Fergus Egan, said: "Unfortunately this has not been a simple and straightforward process because of the many different land ownerships at the Park.
"Therefore, we decided to focus on temporary measures which could be put in place prior to Christmas, before returning next year to try to find more permanent solutions."
In consultation with Wirral Council’s highway officers, USS and ASDA have put up temporary signs designed to encourage drivers to follow an alternative route away from the retail park which avoids the busy A41 (New Chester Road)/Caldbeck Road junction.
Last month USS also undertook trial changes to the car park and closed some aisles to relieve congestion near Boots, Tesco Homeplus and Carpetright.
Mr Egan said: "Our traffic consultants had observed that hesitation by drivers looking for a parking space in this area sometimes led to blocking back towards Welton Road, the main vehicle route through the park.
"During the first week, the trial seemed to work well, with noticeably less hesitation by drivers. However, during the second week we received complaints that vehicles were parking in turn-round areas.
"We plan to undertake a new trial after Christmas, with a new configuration."
Eastham Councillor Phil Gilchrist said: "I am very pleased to hear that these steps are in hand. All the councillors for the area have stressed the urgency of putting measures in place for the Christmas period.
"Over four meetings we have urged the site owners and key businesses to play their part. I am grateful that the concerns we have all raised are being recognised." THE ECHO