I thought Morrison's owned Safeway Matt?
Yes, Morrison's bought Safeway and were referred to the competition commission who required them to transfer some stores (the Safeway in Sandbach became a Waitrose for example).
Somerfield bought Kwik Save in 1998 and set about re-branding them, this led to a 16% drop in sales which led to Somerfield being sold to Robert Tichengutz in 2005. In 2006 he sold the Kwik Save name and 171 stores to the 'Back to the Future' group set up by Paul Niklas. In May 2007, Kwik Save shut a third of it sts stores and 2 months later the rest of the stores closed. 56 of the Kwik Save stores were bought by Brendan Murtagh to open as Fresh Express stores, however he sold 32 of them before opening them. In March 2008 Fresh Express went into administration.
Kwik Save originally started with a single store in Rhyl in 1959. I remember their first supermarket opening in Llandudno; it was in an old garage at the top of Mostyn Street, the only work they had done on the garage was to paint it. There were no shelves in the store, goods were sold from cardboard boxes, with their fronts ripped off, stacked on the floor. Some suppliers, including Cadbury refused to supply them as they were selling goods below retail price (this was in the days of retail price maintenance).
They went on to open over a thousand supermarkets, with their head office in Prestatyn.
There you are, a potted History
of Kwik Save.