But... is it really styled by yourself? How many people actually get custom made kits? Most people just buy run of the mill, common, mass produced kits on eBay and the like anyway... and they get all their idea's from seeing tonnes of other cars with the same shit on over the years.
Style wise, there are only a few "innovative" modders.
Performance wise, there is little in the way of innovation to be done, but more to gain from doing it.
The other problem is, unless the car is a killer car, the sort of competition car, the owner will almost always lose tonnes when it comes to Sale
time, if they have modified it, as they then end up with a very limited, niche market, where the only people prepared to pay excessive amounts of cash, want to create their own rather than buy someone elses creation. Look how long it took Rhys to sell his Punto for instance, the money he put into it, and the money he got back was pennies compared to it.
It is quite rare that performance mods will ever decrease the value of a car, they are likely to increase it a but, dependent on how expensive they are to do.
The fact that a lot of people nowadays have their cars on finance, and tonnes of other stuff on finance too, and are now struggling to pay it all, and for new modders, finance is harder to get, as well as a struggling economy, may also have an impact.
Not to mention the fact that it costs people 2x as much to even use their cars as it did 4 years ago, when cruising was in its prime, the cost of living has also increased massively, and inflation is soaring, but average wage increases are at least 2% under annual inflation, and garages and bodyshops are charging more and more (and at the same time, bodyshops, imo, are getting a terrible "general industry" reputation for ripping customers off, so trust is being lost in the industry). Maybe its just a question of affordability.
And a LOT of people in the past, were modding simply because their mates were and it was "the thing to be seen doing"; not many of them were doing it to be individual, and not many really "loved" the style of their cars, they just put on whatever looked best that they could afford, and things to get one up on their mates; hence most of them arnt interested in the scene now, and when they look back, a lot of them are almost ashamed of some of the tacky mods they were doing at the time.