Originally Posted By: Digital Spy
Initial bids have been entered by the BBC, ITV, Sky and Setanta for three seasons of broadcasting rights to Champions League football.

Reports say the final cost for rights could reach about 125m a year with bidding expected to end in the autumn.

Five may also be taking part but the front-runner appears to be the BBC. The corporation is reportedly determined after losing domestic international and FA Cup rights.

ITV and Sky currently air Champions League games and they are likely to be shared between a free-to-view and pay-TV broadcaster again.

The BBC may also have to pay more than its competitors because it cannot show adverts for the competition's sponsors.

Digital Spy Report

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