E-tailer Amazon has revealed that it sold 1,400 Nintendo Wii consoles in just 10 minutes after it received a delivery of the hard-to-find system.
Following last week's News
that HMV sold its stock in 34 minutes, the build-up to Christmas has seen orders increase even more, with Amazon the latest firm to see demand far outstrip supply.
Nintendo is now suffering both financially and critically as frustrated gamers struggle to find the hugely popular machine anywhere on the high street.
Such is the demand for the console that a report in trade paper MCV suggests Wii consoles have been changing hands for as much as £300 on eBay, with some high street retailers forcing customers to buy any machines they have left as part of an expensive games bundle.