They wont. And the INDUSTRY (ie. the production companies etc) wont allow cheap low cost cinema operators in the market - easyCinema tried to get in 2 years ago, they offered the production companies DOUBLE per film then any other cinema, yet the production companies wernt interested, because it meant that consumers would be able to take their food in and get cheap tickets, basically the production companies dont want to make things affordable for the consumer.
I LOVE the way the competition commission are doing large scale investigations into Sky buying 17.1% of ITV and buying Amstrad more recently, yet they dont give a shit about things that actually affect consumers!!