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#164501 - 1st Aug 2007 7:39pm ASA Uphold 2 Complaints Against Virgin Media
MattLFC Offline
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Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Originally Posted By: Digital Spy
The Advertising Standards Authority has upheld two complaints against Virgin Media with regards to its "Real deal" press campaign.

The national and regional press ads featured the headline "The real deal" and included a table comparing Virgin Media's and Sky's TV, broadband and phone services.

Beside the section 'TV', the text for Virgin Media stated "Our top TV package (XL) plus access to a library of over 500 films, 1000s of music videos and TV shows you can control like a DVD And we provide free servicing and repairs." For Sky, the text stated "Their top TV package (6 Mixes) Plus nothing."

Sky's complaint said that the ad was not explicit that "the access to a library of over 500 films" with Virgin's XL package was a pay-per-view service, rather than included in the price. It also said that the ads misrepresented the Sky 6-mix offering, implying there were no additional services, when these customers could have access to Sky Box Office, Sky Anytime on PC or Sky Plus.

Haha wtf, some of Virgins excuses were totally lame!! They didnt know Sky have a 2Mbps service, so they added 5.00 to the price comparison for Sky's 8Mbps service, yet they have used it in past promotions as a comparison.

They "forgot" about Sky's extra services such as Sky Box Office, Sky+ and Sky Anytime, which are as comparable, if not better in many ways, then the services offered by Virgin.

The "real deal" is actually only a special promotion that will run for a limited time (12 months) for people who take it.

Lmao, as far as ads go, this is pretty below the belt, its not actually un-true what they stated - but its totally unfair not to make equal and correct comparisons with each service.

Glad to see the ASA agree:
Originally Posted By: Digital Spy
"We nevertheless considered that this information was not prominent enough to make clear that "the real deal" was a promotional offer and there would be a price rise of at least 9 a month after the deal had expired. We therefore concluded that the claims "the real deal", in [the] ads and the claim "The Real Price" were ambiguous and that both ads were misleading by omission, because they did not make sufficiently clear that the Virgin offer was a time-limited promotion or give prominent information about the standard price of the service."

Originally Posted By: Digital Spy
"We considered that this was compounded by the use of the text 'plus nothing' in Sky's section of the comparison, because it did not include Sky's pay-per-view content and, by doing so, implied access to all of Virgin's library was inclusive. Because it was not, we considered the ad to be misleading on this point," the ASA stated.

By stating prominently in the ads that Sky's DSL network became slower with distance in the body copy of the ad, but not making a statement of equivalent prominence about Virgin Media's own broadband speed limitation, the ASA said was "unfair."

Originally Posted By: Digital Spy
"We also acknowledged that Virgin had not used Sky's most comparable internet product of 2 Mb when making the comparison. However, because Virgin had not shown that the typical speeds achieved by their users were close enough to 2 Mb to mean that their experience was not affected in any meaningful way, we concluded that the claim was misleading by omission," the adjudication said.

The ASA has advised Virgin not to repeat the ads and requested it seeks assistance for the amendments from the CAP (Codes of Advertising Practice) Copy Advice team.

Come on Virgin, comparisons are great for customers who dont know, especially if the service is cheaper and everything is clearly laid out as it should be. This is just pathetic imho, probably the most devious advert I have known in the industry in recent times tbh.

Get it together. wink

Digital Spy Report

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#164525 - 1st Aug 2007 9:15pm Re: ASA Uphold 2 Complaints Against Virgin Media [Re: ]
MattLFC Offline
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Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Aye, thats the usual retention offer - if ye had really pushed em, they would have eventually given in and offered it ye for free lmao!

Can get loads out of em when they think their about to lose ye.

smile

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#164568 - 2nd Aug 2007 9:00am Re: ASA Uphold 2 Complaints Against Virgin Media [Re: MattLFC]
Mark Online   Reading


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Registered: 9th Nov 2003
Posts: 21001
Loc: Wirral
Silly virgin, does this mean a big fine for them too?
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#164623 - 2nd Aug 2007 6:53pm Re: ASA Uphold 2 Complaints Against Virgin Media [Re: Mark]
MattLFC Offline
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Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
No, this is the reason that companies continue to get away with "illegal" advertising and the like, because the ASA only have powers to slap them on the wrist and tell them not to do it again, and if they, the same happens lol.

Imho, they should have the power to fine companies that break the rules.

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#170600 - 5th Sep 2007 12:42pm Re: ASA Uphold 2 Complaints Against Virgin Media [Re: MattLFC]
MattLFC Offline
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Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Nice to see the cheeky barstard are STILL at it, they must be really desperate. Another upheld complaint on the way.

Ive just recieved a flyer through the door telling me that by taking a phoneline, I can watch all on-demand movies and chargable on demand television for FREE.

No mention (not even in the small print) of the extra cost associated with the actually buying the content - if I didnt no better, it suggests to me that all the content is completely free, which we all know it isnt.

Also, they are advertising free TV just for taking a phoneline, but hmmm, the small print says this is only for 6 months, yet you are locked into a 12 month contract, again no clear mention of it only being for 6 months.

Does this type of advertising ring a bell; Virgin Media seem to be the absolute scum of the earth when it comes to false advertising and conning their customers!!

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#170602 - 5th Sep 2007 12:46pm Re: ASA Uphold 2 Complaints Against Virgin Media [Re: MattLFC]
Mark Online   Reading


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Registered: 9th Nov 2003
Posts: 21001
Loc: Wirral
I don't know how they can get away with it.

Anyone else doing it arrives a court !!
And a Huge Fine.
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#170604 - 5th Sep 2007 12:48pm Re: ASA Uphold 2 Complaints Against Virgin Media [Re: Mark]
MattLFC Offline
Wiki Master

Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
They get away with it because there is no penalty for false advertising, and they obviously have no morals or respect for their customers.

I have NEVER known a company advertise so falsely and repeatedly in my life before, they must be seriously desperate, probably trying to get more customers so the books look better when they sell up in the next few months.

Scum is the only word for them.

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#170606 - 5th Sep 2007 12:54pm Re: ASA Uphold 2 Complaints Against Virgin Media [Re: MattLFC]
MattLFC Offline
Wiki Master

Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Just noticed also, they are advertising they offer all the television services Sky do, but with more...

So do they offer Sky One and Sky News? Do they offer Sky Sports News? Do they offer Sky Sports Active?

Lol, total bullshit.

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#170607 - 5th Sep 2007 1:07pm Re: ASA Uphold 2 Complaints Against Virgin Media [Re: MattLFC]
Mark Online   Reading


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Registered: 9th Nov 2003
Posts: 21001
Loc: Wirral
That's bad and i'm one of there customers.

There will be loads suckered in.
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#170608 - 5th Sep 2007 1:13pm Re: ASA Uphold 2 Complaints Against Virgin Media [Re: Mark]
MattLFC Offline
Wiki Master

Registered: 14th Aug 2004
Posts: 22315
Loc: Moreton/Beirut/Mobile
Well at least you know what your getting lol, its the new customers who sign up expecting to get all this stuff, only to find they have to pay extra lmao!

When it was NTL and Telewest, I never remember them being this bad, okay they had the odd dodgy advert, as all companies do, but not repeatedly like this.

Like I say though, its most probably to push up the customer numbers for the Sale of the company.

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#170690 - 5th Sep 2007 9:46pm Re: ASA Uphold 2 Complaints Against Virgin Media [Re: MattLFC]
SoundLad Offline

Are you SoNutz?
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Registered: 22nd Aug 2007
Posts: 2987
Loc: Birkenhead, United Kingdom
Virgin media is 100% crap ive had 3 attempts by direct debit to take stupid amounts of money out of my account im in the process of being reimberesed with my bank charges and there sorting out my account ive warned them if they continue with there stupidity im cancelling as ive no contract with them they are on there last legs the only reason i got virgin in the first place was for sky one know its gone i dont watch TV im paying for nothing and ive had it... SKY here i come............
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