Auction website eBay has pulled its US advertising from search engine giant and adversary Google.
The move comes after Google angered eBay with a provocative decision to hold an event on the same evening as eBay's annual merchants' conference.
Google's party was aimed at attracting attention away from eBay's payment system PayPal to its own card processing service, analysts say.
EBay spends an estimated $25m (£12.6m) a year advertising on Google in the US.
This makes eBay potentially the biggest single user of AdWords, Google's advertising system that shows adverts based on words in web searches and the biggest money-spinner for the internet search engine.
Now if one does a search for "ebay" on Google.com, there are no sponsored eBay links (there are usually links galore for all kinds of searches).
This will hurt Google im sure of it. BBC News Report