Swedes have become the first to try a music download service for mobile phones that is taking on Apple's iPhone.
Developed by British hi-tech firm Omnifone, the MusicStation service gives subscribers unlimited access to music for a weekly fee.
It allows customers to download tracks from a library of one million songs while they are out and about.
Launches in the UK, France and Germany are expected to follow soon.
Guaranteed when it comes out in the UK it will cost a bomb compared to everyhwere else. BBC News Report