Ive heard they got exlusive rights to show the Manchester Mardi Gras, and it will not only be available on Virgin 1, but also via the on-demand function so one can watch it over and over again until thier hearts content.
And of course, it will be shown in full HD, who would want to watch a Mardi Gras in anything but HD??
Branston Pickle has apparently said they will differentiate from Sky One by supporting more and exclusive UK programming, and backing a lot more arts and culture material. Well, I suppose the Mardi Gras comes under that label lol.