ITV has revealed the new version of its ITV.com website, with free to access to ITV programmes.
The site offers live streaming, a 30-day catch up service and programmes exclusive to the site. Estimated to have cost around £20 million, it will be available to viewers within the next few weeks.
Users will also have access to the network's programme archive, 'behind-the-scenes' programming, games and user-generated content.
Executive chairman Michael Grade said: "Today we are combining the best of TV with the best of the web to create a service unrivalled by any other commercial broadcaster, anywhere in the world. Some are already streaming their channels, some are providing catch-up, and some building their archive, but ITV.com will provide all three."
So it looks like we are finally getting to the position were we will now have access to VOD services from the main two PSB's in the UK.
I personally think its a great advance. Digital Spy Report